Preparing Images for Print and Online Publication
Throughout my career as a designer, I have educated my fair share of people who needed to publish images either online or in print. I would be asked why the image was too small to print. Or why, when they uploaded their logo, it appeared distorted as if it were reflected in a funhouse mirror. Too many times a friend has been disappointed after receiving a print that looked nothing like the vibrant image displayed on his or her computer screen.
Everyone at some point has to publish a digital image, even if it is only to a Facebook page. Understanding the basics is of benefit the next time you publish an image in any format. Hopefully this tutorial will also be a valuable educational resource for those of you who, like me, rely on receiving images from non-professionals to get our jobs done. For all of you, this is a tutorial on preparing images for print and online publication.
Take The Facebook B2B Litmus Test
481 million people globally are actively using Facebook. Clearly, for any business or organization to ignore, dismiss or misunderstand this global trend would be a catastrophic mistake. Hold on– I am not passing around the Facebook Kool-Aid. Certainly, for many businesses or organizations Facebook is not an appropriate communication tool… or is it? Let’s look at who is a Facebook user and what are they doing on Facebook. Decide for yourself, by taking my litmus test, whether it needs to be in your corporate communications mix.
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