14th Day of Christmas

Google and YouTube Are Lovers

Four years later and Google is still head over heels in love with YouTube. This is great news for you. Linking videos from your YouTube channel to your web site and your outposts increases your traffic and your page rankings on Google.

As you may have already noticed, with every great piece of news I give you there is always a catch. Well, this one is no exception. Your video has to be watched. The more views, comments, subscribers, and visits back to your web site, the greater the reward. A measurable effect occurs somewhere around 500 views.

My present to you today is a director’s chair. It’s not the camera, or the actor, or the music, or the voiceover. It is the story. That’s right: content gets the results.

I have been hammering at you to give to your customer what they want and need. If you can make your content entertaining and fun then you will reap the rewards. If you can educate and solve problems you will build your reputation and stand out from the crowd. If you produce a self-aggrandizing sales pitch… well, your mom might watch it.

Your homework is to think of how a video can effectively be used to educate, build your reputation, inspire or entertain your customers. You do not have to use a video camera. You can use PowerPoint slides, screen captures and photos with a voiceover. There are several types of easy to use video-editing software on the market.

How you produce it is unimportant. You can get away with low tech if your content is rock solid. Your video has to be engaging, persuasive and memorable. You get extra bonus points for being original. Remember on day one I gave you a pass to be creative. Use it now. You will be thrilled with the results.

Stocking stuffer: Style your YouTube page with your branding elements for a well-wrapped package.