Shortcuts and Cheat Sheets“Ah, finally,” you say. But come on, you should be wise to me by now; nothing has been easy. Daily you engage with web-based applications. Yet many of you are confused about the mechanics behind how they work. Continue reading “22nd Day of Christmas”
Attention-Grabbing EmailsBack on Day 18 I asked you to prepare your email marketing strategy and your list. Day 19 I introduced the concept of using your site as the hub, and yesterday you received the instructions on how to brand your outposts. Each of these is critical to the success of your email marketing campaigns. Continue reading “21st Day of Christmas”
Style PointsHopefully, with the 19 presents you have received so far you are feeling more confident about your marketing abilities. Not once have I mentioned design, or logo, or colors, or the size of a button. But now we’re getting closer to show time, so these last few days I am going to concentrate on polishing your presentation. Continue reading “20th Day of Christmas”
Looping The ConversationYou may have heard industry pundits advising you to loop the conversation. Then they will go on about keeping it real and relevant. You, meanwhile, are still scratching your head over what in the world you are looping, let alone its relevancy. Continue reading “19th Day of Christmas”
Take Aim and FireWhoo-hoo, today is the day I finally reach into my bag and pull out a gift for direct marketing. This form of marketing can either be one of your greatest returns on your investment or your biggest money pit. Disclaimer: I am biased; direct marketing is one of my favorites. Continue reading “18th Day of Christmas”
Your Communication MixOver the past several days, you should have gotten a really good idea of who your customer is and why that person IS your customer. You should have a damn good idea of where you stand in the marketplace. By now you are sensitive to your customer’s experience. Continue reading “17th Day of Christmas”
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