Who Do You Love?Well, it had for damn sakes better be your most loyal devoted fans. They believe in you. They trust you. They forgive you when you make mistakes. They talk about you in glowing terms. They are your best advocates. Continue reading “16th Day of Christmas”
Turn Your Thinking AroundCustomers don’t come to you. You go to your customers. I have been saying this since day one: it is not about you, your product or your services. They will not buy from you just because you want them to. It is all about what you satisfy emotionally in the customer. Continue reading “15th Day of Christmas”
Google and YouTube Are LoversFour years later and Google is still head over heels in love with YouTube. This is great news for you. Linking videos from your YouTube channel to your web site and your outposts increases your traffic and your page rankings on Google. Continue reading “14th Day of Christmas”
Robots Are Not CustomersDo you become panic-stricken because your web site is not in the top seven results on Google? Are you trying every SEO “trick” and “tip” you can lay your hands on? Continue reading “13th Day of Christmas”
Testing, Testing, One Two Three…I have yet to meet a small businessperson who does not love to talk about their business. Not those of you who are temping as self-employed until your next employer. No, those of you who are passionate about what you do. Even when you are bone weary or have had a major setback, you still love what you do. It can be hard to shut us up once we get started… Oh, that’s me. Continue reading “12th Day of Christmas”
Road Trip!LinkedIn, FaceBook, Twitter, YouTube and Flicker are a few of the large social sites that combine with your industry and local sites to become the foundation of your online community. These sites are your marketing outposts. This is where you go to develop and deepen relationships with peers and customers. You go there to engage with customers, influencers, peers, friends, neighbors and others. Continue reading “11th Day of Christmas”
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