Yummy Tidbits for WordPress OwnersAn essential ingredient in your marketing is a dynamic website which is built on php, for example a WordPress or Joomla site. Congratulations, if you have already done this type of site. For those of you who have not what are you waiting for? Continue reading “10th Day of Christmas”
Own Your LocalLet’s face it: your marketing budget is minuscule. You don’t have the money, staff or resources to broadly broadcast your message. So don’t even try.
Admit it, you’re local. You do business within the constraints of your physical location. Granted, you may distribute your services and products worldwide, or your customers may come from the ends of the earth to you. It still comes down to a pin in a map. That map is owned and controlled by Google. Continue reading “9th Day of Christmas”
Take the Time to Do It Right. We’ve all seen the equivalent of fast food marketing. It is the grab-a-marketing-tip-and-go approach. Is this what you have been feeding your customers? You’ve just talked to them; are they satisfied? Continue reading “8th Day of Christmas”
Just Do ItYour gift today is the motivation to do this. The first present you received was the gift to explore. Over the past week I have continuously pushed you outside your comfort zone into a thick confusing fog of emotions and feelings. You may have felt uncomfortable and silly when you tried to “imagine” the color of the emotion. Admit it if you wussed out. Continue reading “7th Day of Christmas”
Find The Pain PointsYesterday was all about discovering the customer’s experience with you. You may have been surprised to find that you were the one who inadvertently put up barriers to doing business with you. I’m sure you found several areas where your customer’s perception was not in alignment with yours. Continue reading “6th Day of Christmas”
Think Like Your CustomerYesterday was all about discovering your customer’s perspective. If you did a thorough job, you may have found that some of your assumptions were spot on, while others were wrong. The art of branding is aligning the customer’s perspective to yours. Continue reading “5th Day of Christmas”
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