Are You Talking to Me?Yesterday, I brought up an important point — that not all customer relationships are the same, and should not be treated as such. Knowing precisely who is your customer, and why, paves the way to a better relationship. The problem with being too focused on only one type of relationship is that you run the risk of ignoring (or boring) others, and ultimately losing them. Continue reading “4th Day of Christmas”
Know Your CustomerYesterday, I asked you to think about the emotional satisfaction that you provide to your customers. That exercise unearthed the roots of your corporate perspective. Today it’s not about you; it’s about me—your customer. Continue reading “3rd Day of Christmas”
Brand > logoFor many, to “brand” something is to put a logo or mark on it. They are correct up to a point but a brand is greater than a logo. Continue reading “2nd Day of Christmas”
Through out this past year I have met quite a few entrepreneurs, who like myself have “Do It Yourself” marketing, sales, operations and accounting. Therefore each of the 24 days before Christmas I’ll be sending a little present from me to all of you DIY’ers. I hope you’ll find them useful in your marketing efforts next year. To my fellow colleagues please share your expertise in the comment section. To one and all enjoy.
I wanted to test to see how easy it would be to change something that is 2-D into an interactive and viral experience. I did an experiment to test 2-D bar code readers on mobile phones at a CamCreative meeting in Cambridge on the 28th of October. The result was a room full of creative people seeing new potential for these stunningly beautiful symbols that have been around since 1994.
As I earnestly network to establish myself across the pond, I occasionally encounter folks puttering along without what I consider a necessity for achieving their objective: a plan. Don’t get me wrong; these are intelligent business people. Clearly this is not a cultural phenomenon for I witnessed this back home too. For whatever reason, each has neglected to define his or her raison d’être. Nor have they bothered to take an accurate bearing of their current situation. Therefore, they cannot critically assess the resources required (skills, money, time, location…) nor evaluate their risk tolerance (emotional, personal, financial obligations…) to determine if they can succeed. The head smacker is that they haven’t even asked some of the most basic questions to determine whether their business concept is viable. Yet when queried about their “plan” they respond with either, “I don’t have one” or, worse, “Oh, I don’t have time for that!”
Continue reading “Do You Have A Plan?”
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