10th Day of Christmas
Yummy Tidbits for WordPress Owners An essential ingredient in your marketing is a dynamic website which is built on php, for example a WordPress or Joomla site. Congratulations, if you have already done this type of site. For those of you who have not what are you waiting for?
9th Day of Christmas
Own Your Local Let’s face it: your marketing budget is minuscule. You don’t have the money, staff or resources to broadly broadcast your message. So don’t even try. Admit it, you’re local. You do business within the constraints of your physical location. Granted, you may distribute your services and products worldwide, or your customers may […]
8th Day of Christmas
Take the Time to Do It Right. We’ve all seen the equivalent of fast food marketing. It is the grab-a-marketing-tip-and-go approach. Is this what you have been feeding your customers? You’ve just talked to them; are they satisfied?
7th Day of Christmas
Just Do It Your gift today is the motivation to do this. The first present you received was the gift to explore. Over the past week I have continuously pushed you outside your comfort zone into a thick confusing fog of emotions and feelings. You may have felt uncomfortable and silly when you tried to […]
6th Day of Christmas
Find The Pain Points Yesterday was all about discovering the customer’s experience with you. You may have been surprised to find that you were the one who inadvertently put up barriers to doing business with you. I’m sure you found several areas where your customer’s perception was not in alignment with yours.
5th Day of Christmas
Think Like Your Customer Yesterday was all about discovering your customer’s perspective. If you did a thorough job, you may have found that some of your assumptions were spot on, while others were wrong. The art of branding is aligning the customer’s perspective to yours.
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