4th Day of Christmas
Are You Talking to Me? Yesterday, I brought up an important point — that not all customer relationships are the same, and should not be treated as such. Knowing precisely who is your customer, and why, paves the way to a better relationship. The problem with being too focused on only one type of relationship […]
3rd Day of Christmas
Know Your Customer Yesterday, I asked you to think about the emotional satisfaction that you provide to your customers. That exercise unearthed the roots of your corporate perspective. Today it’s not about you; it’s about me—your customer.
2nd Day of Christmas
Brand > logo For many, to “brand” something is to put a logo or mark on it. They are correct up to a point but a brand is greater than a logo.
1st Day of Christmas
Through out this past year I have met quite a few entrepreneurs, who like myself have “Do It Yourself” marketing, sales, operations and accounting. Therefore each of the 24 days before Christmas I’ll be sending a little present from me to all of you DIY’ers. I hope you’ll find them useful in your marketing efforts next year. To my fellow colleagues please share your expertise in the comment section. To one and all enjoy.
Do You Have A Plan?
As I earnestly network to establish myself across the pond, I occasionally encounter folks puttering along without what I consider a necessity for achieving their objective: a plan. Don’t get me wrong; these are intelligent business people. Clearly this is not a cultural phenomenon for I witnessed this back home too. For whatever reason, each has neglected to define his or her raison d’être. Nor have they bothered to take an accurate bearing of their current situation. Therefore, they cannot critically assess the resources required (skills, money, time, location…) nor evaluate their risk tolerance (emotional, personal, financial obligations…) to determine if they can succeed. The head smacker is that they haven’t even asked some of the most basic questions to determine whether their business concept is viable. Yet when queried about their “plan” they respond with either, “I don’t have one” or, worse, “Oh, I don’t have time for that!”
Take The Facebook B2B Litmus Test
481 million people globally are actively using Facebook. Clearly, for any business or organization to ignore, dismiss or misunderstand this global trend would be a catastrophic mistake. Hold on– I am not passing around the Facebook Kool-Aid. Certainly, for many businesses or organizations Facebook is not an appropriate communication tool… or is it? Let’s look at who is a Facebook user and what are they doing on Facebook. Decide for yourself, by taking my litmus test, whether it needs to be in your corporate communications mix.