12th Day of Christmas
Testing, Testing, One Two Three… I have yet to meet a small businessperson who does not love to talk about their business. Not those of you who are temping as self-employed until your next employer. No, those of you who are passionate about what you do. Even when you are bone weary or have had […]
11th Day of Christmas
Road Trip! LinkedIn, FaceBook, Twitter, YouTube and Flicker are a few of the large social sites that combine with your industry and local sites to become the foundation of your online community. These sites are your marketing outposts. This is where you go to develop and deepen relationships with peers and customers. You go there […]
10th Day of Christmas
Yummy Tidbits for WordPress Owners An essential ingredient in your marketing is a dynamic website which is built on php, for example a WordPress or Joomla site. Congratulations, if you have already done this type of site. For those of you who have not what are you waiting for?
9th Day of Christmas
Own Your Local Let’s face it: your marketing budget is minuscule. You don’t have the money, staff or resources to broadly broadcast your message. So don’t even try. Admit it, you’re local. You do business within the constraints of your physical location. Granted, you may distribute your services and products worldwide, or your customers may […]
8th Day of Christmas
Take the Time to Do It Right. We’ve all seen the equivalent of fast food marketing. It is the grab-a-marketing-tip-and-go approach. Is this what you have been feeding your customers? You’ve just talked to them; are they satisfied?
7th Day of Christmas
Just Do It Your gift today is the motivation to do this. The first present you received was the gift to explore. Over the past week I have continuously pushed you outside your comfort zone into a thick confusing fog of emotions and feelings. You may have felt uncomfortable and silly when you tried to […]