7th Day of Christmas
Just Do It Your gift today is the motivation to do this. The first present you received was the gift to explore. Over the past week I have continuously pushed you outside your comfort zone into a thick confusing fog of emotions and feelings. You may have felt uncomfortable and silly when you tried to […]
5th Day of Christmas
Think Like Your Customer Yesterday was all about discovering your customer’s perspective. If you did a thorough job, you may have found that some of your assumptions were spot on, while others were wrong. The art of branding is aligning the customer’s perspective to yours.
4th Day of Christmas
Are You Talking to Me? Yesterday, I brought up an important point — that not all customer relationships are the same, and should not be treated as such. Knowing precisely who is your customer, and why, paves the way to a better relationship. The problem with being too focused on only one type of relationship […]
3rd Day of Christmas
Know Your Customer Yesterday, I asked you to think about the emotional satisfaction that you provide to your customers. That exercise unearthed the roots of your corporate perspective. Today it’s not about you; it’s about me—your customer.
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