21st Day of Christmas
Attention-Grabbing Emails Back on Day 18 I asked you to prepare your email marketing strategy and your list. Day 19 I introduced the concept of using your site as the hub, and yesterday you received the instructions on how to brand your outposts. Each of these is critical to the success of your email marketing […]
The QR Code and Smartphone Experiment
I wanted to test to see how easy it would be to change something that is 2-D into an interactive and viral experience. I did an experiment to test 2-D bar code readers on mobile phones at a CamCreative meeting in Cambridge on the 28th of October. The result was a room full of creative people seeing new potential for these stunningly beautiful symbols that have been around since 1994.
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