The QR Code and Smartphone Experiment
I wanted to test to see how easy it would be to change something that is 2-D into an interactive and viral experience. I did an experiment to test 2-D bar code readers on mobile phones at a CamCreative meeting in Cambridge on the 28th of October. The result was a room full of creative people seeing new potential for these stunningly beautiful symbols that have been around since 1994.
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