What Does Success Mean to You?
Ann Hawkins, of Cambridge-based The Inspired Group, began the year asking us to reflect on this age-old question on LinkedIn. The discussion that followed dragged me personally back to contemplating my high school civics lessons and university philosophy lectures as I probed my current state of successfulness.
24th Day of Christmas
Recipe for Success This is the last of my branding presents for all of you “Do It Yourself” marketers. I put down in writing my approach and thinking on branding. Small business owners and entrepreneurs, you are the backbone of your communities and the driving force in our economy. You are the people whom we […]
8th Day of Christmas
Take the Time to Do It Right. We’ve all seen the equivalent of fast food marketing. It is the grab-a-marketing-tip-and-go approach. Is this what you have been feeding your customers? You’ve just talked to them; are they satisfied?
Do You Have A Plan?
As I earnestly network to establish myself across the pond, I occasionally encounter folks puttering along without what I consider a necessity for achieving their objective: a plan. Don’t get me wrong; these are intelligent business people. Clearly this is not a cultural phenomenon for I witnessed this back home too. For whatever reason, each has neglected to define his or her raison d’être. Nor have they bothered to take an accurate bearing of their current situation. Therefore, they cannot critically assess the resources required (skills, money, time, location…) nor evaluate their risk tolerance (emotional, personal, financial obligations…) to determine if they can succeed. The head smacker is that they haven’t even asked some of the most basic questions to determine whether their business concept is viable. Yet when queried about their “plan” they respond with either, “I don’t have one” or, worse, “Oh, I don’t have time for that!”
Freelancers’ Guide to Success
I have been a freelancer ever since I thrust a hastily scribbled invoice into the hand of my neighbor for cutting and trimming her lawn at the tender age of 13. Over the intervening decades, I have learned a thing or two about what it takes to be successful at freelancing, culminating in this simple guide:
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